Raw material prices are going up, so we're slightly adjusting the prices of some products

2016年1月14日，深圳安森照明对其代理商、经销商发出了《通知》，《通知》显示，基于成本压力，将于11月30日后，根据供应商的原材料价格情况对安森的产品进行适度调价。

深圳安森照明《通知》表示：现有部分安森原材料供应提出涨价20%，基于成本压力，安森会根据实际情况进行产品提价。

“原材料涨价”倒逼企业成长

深圳安森照明董事长 李廷帅

Mr. Li: In my opinion, the rise in raw material prices will accelerate the reshuffling of the industry. Some companies that don’t focus on product quality or long-term development plans might try to cut corners to reduce costs and boost profits under the pressure of rising prices. However, companies that only chase short-term gains won’t last long. In this accelerating industry reshuffle, such companies are bound to be eliminated early.

On the other hand, the increase in raw material prices serves as a better incentive for companies that value product quality and honest operations, helping them strengthen their core competitiveness. Take Ansen Lighting as an example. In today’s increasingly competitive environment, if Ansen Lighting wants to capture more market share, it has to continuously increase the added value of its products. The rise in raw material costs puts more pressure on Ansen Lighting, but as the saying goes, 'Pressure creates motivation.' To survive and thrive, Ansen Lighting will inevitably have stricter management, more rigorous quality control, and more careful raw material selection.

At the same time, Ansen Lighting also effectively controls production costs by improving production efficiency and cycle times, as well as enhancing management efficiency. All of these ultimately form the essential conditions for Ansen Lighting to achieve long-term sustainability.